Brew Park is a start-up indoor dog park and restaurant. The primary use of the website prior to the redesign was to get registrations and promote events. Being that it was a novel concept, it was important that we approach the redesign from the perspective of our users who, for the most part, were totally unfamiliar with this type of business.
Inconsistent branding
Color palette, fonts, and iconography lacked coherence.
Consistent branding
Website needed a consistent style guide with colors, fonts, icons, etc.
Poor usability
Key pages were not optimized to make the user experience straightforward leading to low conversion rates.
Improve usability
Create compelling pages that educate users and make it easy for them to get in touch.
Confusing architecture
Site navigation was bloated and needed re-organization.
Reorganize architecture
Cut the amount of links in the site navigation in half and consolidate related information.
Shallow content
Content lacked depth of information which was key for educating people about this new business concept.
Thorough content
Write much more content on high-traffic, informational pages such as the homepage, registration, park info, etc.
Results
Before the redesign, lead generation was not prioritized. The business offered private event spaces and birthday party packages but neither service was prioritized. We set out to prioritize these services with the redesign and 7 months post launch we've seen some impressive results.
Private Event Spaces Page
Birthday Parties Page
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